Trader Joe's Coming to Chico

Article link

Well, there are going to be some happy people in Chico once this store goes in. I've been to their stores in the bay area and also in Sacramento and thought they were alright. Once they set up shop, I'll probably go over and check it out, but if it's on the other side of town, I can't say that I'll shop there. First off, my diet is pretty basic and I eat the same stuff pretty much everyday and secondly, I'm not going to drive 5 miles across town to shop for a few items when there are 3 stores a mile from my house.

So, while I welcome new businesses to Chico, I'm not doing backflips for Trade Joe's.