LIVESTRONG CELEBRATES ONE-YEAR ANNIVERSARY
I was dreaming yesterday while reading this and slept through the thought of posting about it. So, now one day late here I go.
Press release here
Nike, in coordination with the Lance Armstrong Foundation began this initiative to support people living with cancer by selling $1 yellow wristbands with the goal of selling at least 5 million of them. One year and 47.5 million wristbands later, I'd have to say the effort has been a success.
If you don't have one and are interested in supporting the cause, wristbands can be found at www.laf.org and www.wearyellow.com. Additional authorized dealers of LIVESTRONG wristbands include all Niketown locations, nikewomen stores and Niketown outlets. Discovery Communications also sells wristbands at its nationwide chain of more than 120 Discovery Channel Stores.
Press release here
Nike, in coordination with the Lance Armstrong Foundation began this initiative to support people living with cancer by selling $1 yellow wristbands with the goal of selling at least 5 million of them. One year and 47.5 million wristbands later, I'd have to say the effort has been a success.
If you don't have one and are interested in supporting the cause, wristbands can be found at www.laf.org and www.wearyellow.com. Additional authorized dealers of LIVESTRONG wristbands include all Niketown locations, nikewomen stores and Niketown outlets. Discovery Communications also sells wristbands at its nationwide chain of more than 120 Discovery Channel Stores.



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